I’m Bodil, a book and identity designer from Trondheim, Norway, holding a PhD in Typography & Graphic Communication from the University of Reading. My research interest concentrates on the verbal and visual presentation of health messages on food labels dating from 1850 to 1970. Please read my blog and have a look at my work. Feel free to get in touch if you think there is something I can do for you. Get in touch ›
– a blog about my work, research, ideas, typography and passion for books.
PHD | Workshop and talks regarding the ephemera of food packaging at the Department of Typography & Graphic Communication, University of Reading 28 November 2018. Michael Twyman, Alison Black, Guy Baxter, Julie-Anne Lambert and myself. Great inspiration and fascinating exhibition showing food-related ephemera and books.
PERSONAL PROJECT | Learning how to use the material for working with letterpress. Department of Typography & Graphic Communication, University of Reading. Looking forward to working with more letterforms and colours.
PHD RESEARCH | Talking about my food label project so far, how I am working in order to get a better understanding of verbal and pictorial narratives that are relevant to health. Here giving an explanation of nutrition claims, health claims and terms.
Research seminar at the Department of Typography & Graphic Communication, University of Reading, 17 May 2018.
PERSONAL PROJECT | A new step. This years theme for my annual report is how 2017 was divided into 2/3 design and 1/3 research. Design projects, the beginning of my doctoral research in September, a new everyday life, a lot of reading, searching for food labels, frustrations, happiness, curiosity and some few design projects…
PHD RESEARCH | Working on my seminar paper; A study of front-of-package food labels, with particular reference to use of the term ‘pure’, a part of the research seminar at the Department of Typography & Graphic Communication, University of Reading, 17 May 2018.
Today there are contested opinions about the impact of nutrition and health claims on front-of-package food labels on consumer behaviour. To understand the integration and the reasons for these claims, an understanding of the historical context is necessary. As part of my research project, which involves a diachronic study of food labels in Britain from 1850–1970, this seminar paper will draw attention to the term ‘Pure’ and analyse how the word is presented on labels taking account of the context in which they were produced.
WORK | I love working with Monica and Cirka Teater, and when she was in London in February we set up a meeting. TY Seven Dials, good coffee, great food, annual report 2017, brochure and prospects.
PHD RESEARCH | I have been living and studying in Reading for about three months; reading books, papers and articles, collecting food labels, ads and menus, I have travelled to Oxford, Norwich and Lodon, reading and working in cafes and on the train, visiting libraries and The Heritage Advertising Trust, I have attended Michael Twyman´s brilliant lectures, discussing with my supervisors, attending talks, I have been excited, happy and sometimes tired, I have visited museums, exhibitions and galleries, I have bought coffees and books – too many, I have walked and I have talked…
WORK | Always excited when a new project is finished and it´s time for review. And to be honest, we are all happy with the result. See more from Trondheims Tempo.