– a blog about my work, ideas, typography and passion for books. And some PhD studies.
PHD RESEARCH | Working on my seminar paper; A study of front-of-package food labels, with particular reference to use of the term ‘pure’, a part of the research seminar at the Department of Typography & Graphic Communication, University of Reading, 17 May 2018.
Today there are contested opinions about the impact of nutrition and health claims on front-of-package food labels on consumer behaviour. To understand the integration and the reasons for these claims, an understanding of the historical context is necessary. As part of my research project, which involves a diachronic study of food labels in Britain from 1850–1970, this seminar paper will draw attention to the term ‘Pure’ and analyse how the word is presented on labels taking account of the context in which they were produced.
PHD RESEARCH | Visiting Denmark Sugar Museum in Nakskov, Loland Falster.
WORK | I love working with Monica and Cirka Teater, and when she was in London in February we set up a meeting. TY Seven Dials, good coffee, great food, annual report 2017, brochure and prospects.
PHD RESEARCH | I have been living and studying in Reading for about three months; reading books, papers and articles, collecting food labels, ads and menus, I have travelled to Oxford, Norwich and Lodon, reading and working in cafes and on the train, visiting libraries and The Heritage Advertising Trust, I have attended Michael Twyman´s brilliant lectures, discussing with my supervisors, attending talks, I have been excited, happy and sometimes tired, I have visited museums, exhibitions and galleries, I have bought coffees and books – too many, I have walked and I have talked…
WORK | Always excited when a new project is finished and it´s time for review. And to be honest, we are all happy with the result. See more from Trondheims Tempo.
WORK | Working with Jordbærpikene for many years it was great to get the job of developing the visual identity for Bitastad Holding, who is the new owner of Jordbærpikene. Bitastad is a serious, active and prospective owner of companies in food and service. It has been important to convey this using good typography, elements of “motion” in the logo and a color palette that is both solid and playful. See more from the Bitastad visual identity here.
PERSONAL PROJECT | Are things predetermined or is it just a coincidence that life sometimes change direction?
This year´s theme for my annual report is about how a talk with a former colleague in 2016 changed my perception of my own company, my business and my everyday life for the next three to four years… Or maybe for the future? She told me about a Norwegian Professor who has a Research Degree in Typography. I was inspired and suddenly realized that I was ready to slowly change my career. Where does this decision brings me? – I don´t know – time will show.
WORK | I am part of a group called KultSign which is an interdisciplinary group that work like an agency, with focus on information and communication for various cultural activities. In KultSign we also initiate our own interdisciplinary cultural projects. KultSign consists of visual artist/photographer Eskil Roll, author/copywriter Gunn Merete Roll and myself. We collaborate with filmmakers, web designers and architects on various projects.
We are here preparing an exhibition in The Archbishop’s Palace Museum. The exhibition is called Møter (Meetings) and is a photo exhibition about the joy of walking, the happiness of arriving, and about the meetings along the way. Visually this exhibition is between art photography and documentary photo, – documentary in relation to content, artistic in terms of expression. In addition to offer inspiration and information about nature and culture adventures in Norway in general, it has a specific focus on hiking on the ancient pilgrim paths.
We are excited to welcome The Norwegian Minister of Culture Linda Hofstad Helland who will open our exhibition on July 28.
WORK | The book “Prosjekttrd” is beginning to look like a book. Looking, considering, discussing and arguing. A great and exciting process until the work is finished and the book is ready for printing. Photo: Anne-Line Bakken.
TRAVEL AND INSPIRATION | Staying in London is always great, working in nice cafes, visiting bookstores and Tate Modern, walking along the streets looking for signs, typography and illustrations.