– a blog about my work, ideas, typography and passion for books. And some PhD studies.

LETTERPRESS WORKSHOP

28.10.2018

PERSONAL PROJECT  |  Learning how to use the material for working with letterpress. Department of Typography & Graphic Communication, University of Reading. Looking forward to working with more letterforms and colours.

Fly! :fun 

Confirmation of Registration

08.10.2018

PHD RESEARCH  |  Monday October 8 at 12.00. Handing in the confirmation of registration; Developing a descriptive framework for food labelling.

RESEARCH SEMINAR PRESENTATION

17.05.2018

PHD RESEARCH  |  Talking about my food label project so far, how I am working in order to get a better understanding of verbal and pictorial narratives that are relevant to health. Here giving an explanation of nutrition claims, health claims and terms.

Research seminar at the Department of Typography & Graphic Communication, University of Reading, 17 May 2018.

Annual report 2017, Bodil

03.05.2018

PERSONAL PROJECT  |  A new step. This years theme for my annual report is how 2017 was divided into 2/3 design and 1/3 research. Design projects, the beginning of my doctoral research in September, a new everyday life, a lot of reading, searching for food labels, frustrations, happiness, curiosity and some more design projects…

WORKING ON MY SEMINAR PAPER

08.04.2018

PHD RESEARCH  |  Working on my seminar paper; A study of front-of-package food labels, with particular reference to use of the term ‘pure’, a part of the research seminar at the Department of Typography & Graphic Communication, University of Reading, 17 May 2018.

Today there are contested opinions about the impact of nutrition and health claims on front-of-package food labels on consumer behaviour. To understand the integration and the reasons for these claims, an understanding of the historical context is necessary. As part of my research project, which involves a diachronic study of food labels in Britain from 1850–1970, this seminar paper will draw attention to the term ‘Pure’ and analyse how the word is presented on labels taking account of the context in which they were produced. Read the paper: Bodil Mostad Olsen_Seminar 17.05.2018

Mustard label from c. 1870, ©Bodleian Library, University of Oxford 2008: John Johnson Collection.

 

DENMARK SUGAR MUSEUM

03.03.2018

PHD RESEARCH  |  Visiting Denmark Sugar Museum in Nakskov, Loland Falster.

MEETING CIRKA TEATER IN LONDON

20.02.2018

WORK  |  I love working with Monica and Cirka Teater, and when she was in London in February we set up a meeting. TY Seven Dials, good coffee, great food, annual report 2017, brochure and prospects.

phd life

13.01.2018

PHD RESEARCH | I have been living and studying in Reading for about three months; reading books, papers and articles, collecting food labels, ads and menus, I have travelled to Oxford, Norwich and Lodon, reading and working in cafes and on the train, visiting libraries and The Heritage Advertising Trust, I have attended Michael Twyman´s brilliant lectures, discussing with my supervisors, attending talks, I have been excited, happy and sometimes tired, I have visited museums, exhibitions and galleries, I have bought coffees and books – too many, I have walked and I have talked…

PhD life 

“Trondheims tempo” is printed and launched

04.11.2017

WORK | Always excited when a new project is finished and it´s time for review. And to be honest, we are all happy with the result. See more from Trondheims Tempo.

VISUAL IDENTITY FOR BITASTAD HOLDING

09.09.2017

WORK  |  Working with Jordbærpikene for many years it was great to get the job of developing the visual identity for Bitastad Holding, who is the new owner of Jordbærpikene. Bitastad is a serious, active and prospective owner of companies in food and service. It has been important to convey this using good typography, elements of “motion” in the logo and a color palette that is both solid and playful. See more from the Bitastad visual identity here.