A space for my work, research, ideas, typography, and passion for books.
08.10.2018
PHD RESEARCH | Monday October 8 at 12.00. Handing in the confirmation of registration; Developing a descriptive framework for food labelling.
17.05.2018
PHD RESEARCH | Talking about my food label project so far, how I am working in order to get a better understanding of verbal and pictorial narratives that are relevant to health. Here giving an explanation of nutrition claims, health claims and terms.
Research seminar at the Department of Typography & Graphic Communication, University of Reading, 17 May 2018.
03.05.2018
PERSONAL PROJECT | A new step. This years theme for my annual report is how 2017 was divided into 2/3 design and 1/3 research. Design projects, the beginning of my doctoral research in September, a new everyday life, a lot of reading, searching for food labels, frustrations, happiness, curiosity and some few design projects…
08.04.2018
PHD RESEARCH | Working on my seminar paper; A study of front-of-package food labels, with particular reference to use of the term ‘pure’, a part of the research seminar at the Department of Typography & Graphic Communication, University of Reading, 17 May 2018.
Today there are contested opinions about the impact of nutrition and health claims on front-of-package food labels on consumer behaviour. To understand the integration and the reasons for these claims, an understanding of the historical context is necessary. As part of my research project, which involves a diachronic study of food labels in Britain from 1850–1970, this seminar paper will draw attention to the term ‘Pure’ and analyse how the word is presented on labels taking account of the context in which they were produced.
03.03.2018
PHD RESEARCH | Visiting Denmark Sugar Museum in Nakskov, Loland Falster.
20.02.2018
WORK | I love working with Monica and Cirka Teater, and when she was in London in February we set up a meeting. TY Seven Dials, good coffee, great food, annual report 2017, brochure and prospects.
13.01.2018
PHD RESEARCH | I have been living and studying in Reading for about three months; reading books, papers and articles, collecting food labels, ads and menus, I have travelled to Oxford, Norwich and Lodon, reading and working in cafes and on the train, visiting libraries and The Heritage Advertising Trust, I have attended Michael Twyman´s brilliant lectures, discussing with my supervisors, attending talks, I have been excited, happy and sometimes tired, I have visited museums, exhibitions and galleries, I have bought coffees and books – too many, I have walked and I have talked…
PhD life
04.11.2017
WORK | Always excited when a new project is finished and it´s time for review. And to be honest, we are all happy with the result. See more from Trondheims Tempo.
09.09.2017
WORK | Working with Jordbærpikene for many years it was great to get the job of developing the visual identity for Bitastad Holding, who is the new owner of Jordbærpikene. Bitastad is a serious, active and prospective owner of companies in food and service. It has been important to convey this using good typography, elements of “motion” in the logo and a color palette that is both solid and playful. See more from the Bitastad visual identity here.
01.08.2017
PERSONAL PROJECT | Are things predetermined or is it just a coincidence that life sometimes change direction?
This year´s theme for my annual report is about how a talk with a former colleague in 2016 changed my perception of my own company, my business and my everyday life for the next three to four years… Or maybe for the future? She told me about a Norwegian Professor who has a Research Degree in Typography. I was inspired and suddenly realized that I was ready to slowly change my career. Where does this decision brings me? – I don´t know – time will show.
