– a blog about my work, ideas, typography and passion for books. And some PhD studies.

my everyday life will change from september 2017. Phd research at the university of reading.


PHD RESEARCH | Sometimes it´s exciting to turn your life upside down, think new thoughts and just do it. My life will change quite dramatically though I have been offered a place to study for a PhD in the Department of Typography & Graphic Communication at the University of Reading from September 2017. Through my research I will look into how the change of food availability and development of human health has affected verbal and pictorial narratives that are relevant to health on front-of-package food labels in Britain from 1850 – 1970. I´m excited, a bit scared and very happy to have been given this possibility.

Tony Pritchard

Good luck! Reading seems to have some leading academics and good collections.


Thank you Tony.