– a blog about my work, ideas, typography and passion for books. And some PhD studies.

annual report 2014, bodil

15.11.2015

Årsrapport-Bodil

PERSONAL PROJECT |  New year, new annual report for Bodil, my own company. This year the theme is pattern. Our lives are filled with patterns, we can see them everywhere; outside, inside, in nature, on signs, clothing, interior, vegetables… Pattern can be simple or incredibly complex. Pattern is often used by designers, it’s easy to use, yet so difficult. How do we communicate with pattern, what should it say, what colors to use, what forms must be designed and repeated? The possibilities and combinations are endless. Pattern can stand out, do the job unique, it can surprise and make sure we understand. How can we analyze and deconstruct, create rhythm and always find new details. This years annual report reflects around some of these questions.