PERSONAL PROJECTS | I have a goal to create an annual report for my own business every year, where I can think freely, experiment, explore and challenge myself both on typography, images, layout and content.
Panama is a word, a country or a desired location. Inspired by Janosch and his history The trip to Panama, the story of how the little tiger and the bear traveled to Panama, the theme for the annual report 2011 was to explore the word Panama. The two friends traveled to find happiness and a different country. They walked, looked, examined, explored and talked. And finally they found Panama, the finest country on earth. They found their home.
I explored my own space, my life, my everyday world. I explored a word. Panama. Typography, placement and colors. What is the dream of the ultimate? Where is it? When is enough enough? What should be communicated? When should we communicate? The theme in the annual report is a trial and error for a phrase. Nothing predestined, no rules or restrictions. Maybe this could be the start of the idea of eventually finding a cross between defined rules for a given profile and to be free? The answer is not here, this is the start of something that can be a new and exciting way to develop a visual profile.
Or I might end up to where I initially started. Inspired by the tiger and the bear.