I’m Bodil, a book and identity designer from Trondheim, Norway, holding a PhD in Typography & Graphic Communication from the University of Reading. My research interest concentrates on the verbal and visual presentation of health messages on food labels dating from 1850 to 1970. Please read my blog and have a look at my work. Feel free to get in touch if you think there is something I can do for you.
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WORK | I’m thrilled to kick off a new visual identity project after two inspiring days working with Hildegunn Pettersen. Together, we’re developing the foundation for a communication platform for a new travel concept set far out at sea. Rooted in raw nature, ever-changing weather, and deep local knowledge, the identity will reflect the rhythm of the landscape – and the stories carried by wind, voice, and sea.
WORK | Time to look back. As usual, I’ve designed the annual report for my own company.
It sums up a year of interesting challenges and ongoing development.
Looking ahead, I have more questions than answers.
Will I continue facilitating design-driven innovation courses?
Will I create new workshops related to youth and mental health?
Will I travel, start new collaborations, or form completely new constellations?
I don’t know yet — and that’s okay.
WORK | I’m excited to share my new project—Moonberry Publishing, a small independent publishing house exploring the connections between health, society, and design. Some books will dive into specific themes, while others will bring together diverse voices, featuring contributions from writers, photographers, and illustrators.
I’ll be working with a variety of formats—from visually engaging children’s books to thoughtful essays—always with a strong visual identity. My hope is that these books will spark curiosity, inspire conversations, and offer fresh perspectives.
The first collection draws on insights from my doctoral research. The first book briefly explores how health messages on food labels evolved during the Industrial Revolution (1850–1918) and is available now at www.moonberry.no, with two more coming in 2025. Stay tuned!
Explore the first book here.
WORK | I’m excited to share my latest book design project, Blåtone, created in close collaboration with two amazing photographers, Wenche Dahle and Lars Andreas Dybvik. It’s been an inspiring journey, and the result is a beautiful book that reflects their exhibition, centered around diptych photography.
Blåtone comes with three different cover colors, and the typography captures the essence of the musical term blue note, often tied to a mood of melancholy and contemplation. Like the subtle dissonance in blues and jazz, the book invites readers to go beyond what they see at first glance and explore the deeper emotional connection between the images and nature. Some of the pages are creatively cut to give a glimpse of the exhibition’s images—turn the page, and you reveal the full picture hidden behind, inviting a deeper exploration.
I hope the book inspires others to reflect on their own relationship with the natural world. See more from the book here.
WORK | I’ve just completed my PhD after four years and eight months of research and reflection. In 2023, I’ve been trying to slow down and consider what’s next—Information design? Writing a book? Maybe several books? For children? Based on my PhD?
But life moves on, work needs to be done, and income is essential. One of my proudest achievements this year has been completing the design of a large book about the 40-year history of Cirka Teater. This 300-page ‘self-biography’ brings their performances—both big and small—to life, visually and verbally. Designing the anthology with over 400 photos, illustrations, and contributions from directors, actors, musicians, architects, and more was a rewarding challenge. The front cover of my annual report features the cover illustration by Ina Sæther Berger from the Cirka Teater book, beautifully reflecting the project’s spirit.
TRAVEL, WORK AND INSPIRATION | Ten days in Berlin, bringing my design work from home, writing an application for a new project, visiting Fotografiska Berlin and The Buchstabenmuseum, drinking brilliant coffee, and buying too many books. It was a fantastic trip filled with interesting people, including the inspiring and talented Anja Lutz. Anja is an art book designer and co-founder of the publishing company The Green Box. She also founded A–Z, a space in Mitte Berlin dedicated to experimental graphic design.
I´ll be back soon.
buchstabenmuseum.de/en/, thegreenbox.net/en/en-2, a-z-presents.com/
WORK | Today, I completed DOGA’s 6-module deep dive course in design-driven innovation in Snåsa. Over the past four weeks, the group has defined challenges and values, conducted user interviews, and visualized ideas. It’s been an intensive, fun, and educational journey. Thanks to everyone involved for making the process so enriching.
WORK | I recently had the opportunity to lead the first part of a 6-module design-driven innovation course in Snåsa. The course is grounded in the municipality’s strategic plan, which aims for Snåsa to have more residents, a more balanced age distribution, and jobs for all by 2032. To achieve this goal, the municipality must address a series of challenges. The session blended theory and practice, allowing participants to define key challenges, values and effectively conduct user interviews.
The session was a remarkable journey, and I appreciate everyone who participated for their enthusiasm and commitment to the process. I’m looking forward to continuing the course in two weeks, where we will explore a multitude of ideas and plan how to implement them.
WORK | I am now offering a deep dive course in design-driven innovation in collaboration with DOGA. Design-driven innovation is a systematic process for solving a challenge and is for anyone interested in exploring new ways of working with innovation and transformation. In this course, you will learn a method that will help you and your colleagues think differently and change the way you develop products or services. You will work on solving a real challenge from your own organisation. After the course, you will have a user-tested solution proposal and a plan for how to implement it. The course spans 6 modules, each lasting 3.5 hours. The course is developed by DOGA Design og arkitektur Norge.
Contact for more information: bodil.mostad@gmail.com
WORK | Naturetur is an upcoming exhibition set to debut at Sverresborg, Trøndelag Folkemuseum on February 24, 2024. This innovative showcase blends tradition with contemporary perspectives, offering a captivating exploration of nature’s abundance. Drawing inspiration from the rich heritage of utilising natural materials in Norwegian craftsmanship, Naturetur honours this age-old practice while highlighting the modern imperative to nurture and protect our environment. Through a curated collection of artworks by 17 artists, the exhibition explores the intricate relationship between humans and nature.
As the designer entrusted with crafting the visual communication for this project, I have had the privilege of creating a series of visually striking pieces designed to invite, captivate and inspire audiences. See more from the book here.