– a blog about my work, ideas, typography and passion for books. And some PhD studies.
WORK | IMELLA is an adventure route in South Troms, north of Norway. The new identity created is based on the specific nature of South Troms, where mountains and sea form a clear and simple symbol. The mountains overlap, which creates new forms and colors and illustrate diversity in experiences and nature. The typography is strong and clear and will thus be suited very well on signs. The typography has also received a unaffected expression, which reflects both the nature of the southern Troms and the values for IMELLA. It is chosen a color palette with an emphasis on nature in southern Troms. 3 main colors illustrate stones, forest and blue mountains. In addition, it is selected 7 additional colors illustrating details in nature such as heather, grass, sky and sun. All the colors together give the profile a clear and consistent picture of IMELLA. See more from IMELLA here.
The development of the identity is a collaboration with illustrator Ingrid Baadnes in ablemagic.
WORK | Direct from the printing company Livonia Print in Latvia the DUODU book just arrived. Excited and happy we flicked through the book and found that the quality of the print, chosen paper and the design looks great. The publisher is Forlaget Schrøder. See more from the DUODU book here.
WORK | I was invited to give a lecture for the students of Art Photography at Norsk Fotofagskole, The Norwegian Photography School last Friday. The lecture was titled: From London to Bakklandet – with a slight detour to China. The main theme was to talk about books, typography and identity. However, I talked them through a journey, from my time in London graduating from London College of Communication to the present day, where I work in my own design studio at Bakklandet in Trondheim. I talked about several projects, typography, how I let myself be inspired by books, movies and traveling to different cities in the world, my own work, and how I create my own projects; one of them related to China and a possible exhibition/book. My focus was also to show how identity and personality always can be related to typography and books. I had a great time and the students were responsive and interested.
PERSONAL PROJECTS | I have a goal to create an annual report for my own business every year, where I can think freely, experiment, explore and challenge myself both on typography, images, layout and content.
Panama is a word, a country or a desired location. Inspired by Janosch and his history The trip to Panama, the story of how the little tiger and the bear traveled to Panama, the theme for the annual report 2011 was to explore the word Panama. The two friends traveled to find happiness and a different country. They walked, looked, examined, explored and talked. And finally they found Panama, the finest country on earth. They found their home.
I explored my own space, my life, my everyday world. I explored a word. Panama. Typography, placement and colors. What is the dream of the ultimate? Where is it? When is enough enough? What should be communicated? When should we communicate? The theme in the annual report is a trial and error for a phrase. Nothing predestined, no rules or restrictions. Maybe this could be the start of the idea of eventually finding a cross between defined rules for a given profile and to be free? The answer is not here, this is the start of something that can be a new and exciting way to develop a visual profile.
Or I might end up to where I initially started. Inspired by the tiger and the bear.
WORK IN PROGRESS | After working on the book for about a month, we can now see the outline of the book. Using images of the clothes combined with sketches and inspiration images, the pages are starting to look very exciting. After some experimentation with different typography I have selected the font Brandon Grotesque as the main font. Brandon Grotesque is a sans serif type family of six weights plus matching italics. It was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. This is a conscious choice because Anne and Rita in Duodu is strongly affected by the style of 1920s and 30s. Brandon Grotesque has a functional look with a warm touch. Brandon Grotesque is equipped for complex, professional typography. Brandon Grotesque won the TDC2 Award, 2011.
In addition to the font/type Brandon Grotesque I have chosen capital letters in the font Arnold Boecklin as an intro to each chapter. The capital letters act as large decorative Illustrations through the book. This expression is related to Anne and Rita’s inspiration and fascination for the Jugend style movement. The font, Arnold Boecklin, appeared in 1904 with the font foundry Otto Weisert. Traces of the floral forms of the Jugend style can still be seen in this typeface. Alphabets of this type were mainly meant for larger point sizes, as on posters. A decorative feel was much more important than legibility, and Arnold Boecklin was of particular importance to the book design of the Jugend style movement.
The work continues and the launch date will be when Duodu have their 15-year anniversary February 28 2013.
WORK IN PROGRESS | DUODU knitwear designs is a two-woman studio, run by Rita Nylander and Anne Grut Sørum. For 15 years they have designed and produced exciting and different outfits for quality-conscious customers looking for something special. Their products are being sculptural in style and made to embrace and celebrate the human form, woman or man.
I’ve just been given the job of designing their new book and am incredibly excited and happy. The book should not only be about the artists but also about how we can see knitting in a larger perspective related to both identity and art. Author: Eva Furseth.
Today we started the process of looking at values and personality related to typography, colours, pictures etc. We looked at other books, different typography and various formats. Then there was salad, coffee and chocolate. A good start of an exciting project.
WORK | Directly from MOO Print in London my new business cards arrived today. Four layers of Mohawk Superfine paper combined with MOO’s Quadplex technology produced with a red seam of colour within the layers, the cards are extremely nice. The cards are 600gsm, which is roughly twice as thick as standard business cards.
WORK | Developing its own logo and identity is often put on hold. Customers and projects always go first. But finally, my new logo and identity has been designed. I am inspired by sophisticated typography, the contrast between light and playful shapes, elegance and simplicity. With great help from Eirik Backer the website will soon be launched, and October 12 brand new business cards will be delivered from MOO print shop in London. 600 gr Luxe Business Cards.
I can’t wait.
WORK | Rebella Hex is a character with her own magic rock show in Namsskogan Wildlife Park at Trones in north of Norway. The goal for all the material produced is to make a playful expression and show close relationship to the nature. The fifth episode of Rebella Hex starts June 29 2012. Just finished new poster, badges and activity book. The illustrations are made by Sandra Steffensen. See more from Rebella ›
TRAVEL | Spending three weeks working in Barcelona, included the OFFF festival is a good way to spend the month of May. The OFFF festival has given a lot of inspiration by watching good work from great speakers. OFFF is an entity in continuous transformation, alive and evolutionary. More than a decade ago, it was born as a post-digital culture festival; a meeting place to host contemporary creation through an in depth programme of conferences, workshops and performances by the most relevant artists of our time. These days, OFFF keeps being a reference event throughout the world. A festival hosted in Barcelona, New York, Lisbon and Paris which has featured renowned artists such as Joshua Davis, Stefan Sagmeister, John Maeda, Neville Brody, Chris Milk, Paula Scher, Rick Poynor, Erik Spiekermann, Dvein, Erik Natzke, Vincent Moon, among others…The festival where a new generation of artists has originated and developed. All of them started attending OFFF as spectators. Today, they take up its main stage.
Being in Barcelona with its outstanding architecture, colours, graphics, decor, food, beach, shops and coffee at Cafés el Magnifico is highly recommended.